AVI Systems, rebranded as Forte in 2025, is an audiovisual technology integration company. The company works on a wide variety of technology projects, including implementing audiovisual solutions across corporate campuses and meeting rooms, stadiums and casinos, and government facilities.
As the sole Marketing Content Specialist at AVI Systems, my role encompassed all areas of design, marketing, and content creation. I collaborated across departments to develop promotional marketing materials, sales assets, and event content.
Before 2020 AVI traditionally held 3 events a year called AVI Live, as well as a National Sales Meeting (NSM). Once the pandemic hit the team had to shift gears and focus on bringing in virtual events to attract potential customers. With both AVI Impact and AVI Master Class were created.
AVI Live: Reginal events held 3-4 times a year where various AVI offices are located and last one day. These shows typically have between 40-60 technology partners (Sony, LG, Polycom, etc.), two keynote speakers, and a large amount of time dedicated to attendees being able to walk through the partner show floor and visit AVI’s booth. Attendance is typically around 400 attendees, with half of those being customers or prospects.
AVI Impact: AVI Live, but in a virtual platform. These events last one day. These are held through the Bizzabo platform with speakers, Q&A, and sponsor partners videos during breaks. During the event the marketing team works to answer questions submitted in the chat, run the tricaster, and monitor the video feed.
AVI Master Class: AVI Impact, but only 1-2 hours long. These are more compact events with a clear subject focus.
National Sales Meeting (NSM): Once a year event for the sales team that take place over 4 days. These meetings typically have 80+ technology partners, multiple keynote speakers, practice area sessions, and nightly entertainment. These events have a theme that changes yearly that is meant to get the sales team excited for the event. The marketing team works to coordinate all details of the week with my primary focus be print and logo creation, digital assets, speaker presentations, videos, and any other content requests that may arise.